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Developing a First Class Real Estate Listing

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While a good real estate listing can introduce your property to the public and get it out in circulation, it is better to think of it as the very first time your property and its prospective buyer will meet. It should not only be thorough and full of facts, it should be easy to understand and enticing enough to make the reader want to see the property for him or herself. This can be done in a number of ways. With the number of technological advances available in print and on the internet, grabbing the attention of prospective buyers can be a simple and effortless task.

While a real estate listing that is too vague can make readers wary as to why so much information has been left out, an excessive amount of information can be confusing, especially when it is full of nothing but abbreviations. It is always good to start out with the basics, such as number of bedroom or bathrooms for homes or location and zoning for raw land or lots. The next step is to offer a few words on the property's strongest selling points, such as large yard, pool or proximity to popular attractions. Obviously, the use of clear, detailed pictures with a real estate listing is always of great help, especially if they are in color.

It is imperative that a real estate listing is not only factual but honest. Many prospective buyers invest a lot of time and energy to get out and view properties. They are therefore not likely to appreciate finding that the home they see listed as lakefront is actually one overlooking the sewage water treatment plant. The more inflated the claims, the less likely buyers will be willing to work with a property owner. Since buyers ultimately want to feel good about their purchase, it is better to be honest and show credibility than to be dishonest and run the risk of having no one to sell to.

One of the best options for marketing a home is to obtain an online real estate listing. Visualization plays an extremely vital role when it comes to marketing a property and the internet is a perfect venue for creating stunning visual portfolios. The number of technological advances, such as the 360 degree camera shot, allows prospective buyers to pan around and see a property from every angle without ever having to leave the comfort of their home. This is a bonus for those who find themselves in need of a residence in an entirely different city or state. Properties with these types of listings are also likely to get a higher number of views as compared to the conventional real estate listing.


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Austin Real Estate News

Austin real estate round-up: Feb. 8 - Austin Business Journal (blog)


Austin American-Statesman

Austin real estate round-up: Feb. 8
Austin Business Journal (blog)
David Bremer of Austin Office Space Inc. represented Smarter Security and Adri Baker at HPI Real Estate Inc. brokered the deal for the landlord. Live Oak-Gottesman bought from Wells Fargo Ladera Bend, two retail buildings totaling 45000 square feet ...
University Federal Credit Union buys new corporate headquarters for $42 millionAustin American-Statesman

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SmartTouch Interactive Launches New Lead Adapter to Integrate with Third Party ... - MarketWatch (press release)


SmartTouch Interactive Launches New Lead Adapter to Integrate with Third Party ...
MarketWatch (press release)
AUSTIN, Texas, Feb 08, 2012 (BUSINESS WIRE) -- SmartTouch(R) Interactive, an interactive real estate marketing agency and real estate marketing automation and CRM software development company, today announced that it has made available the new Smart ...

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Texas officials estimate higher property values - NBC 5 Dallas-Fort Worth


Texas officials estimate higher property values
NBC 5 Dallas-Fort Worth
The agency says statewide property values rose 1.3 percent last year, to reach $1.69 trillion. That compares to property values of $1.67 trillion in 2010. The Austin American-Statesman reported Tuesday that Texas in 2010 suffered the first decline in ...

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Economic outlook for 2012 good for Austin - KVUE


Economic outlook for 2012 good for Austin
KVUE
This year, the economist is predicting that the top industries to see growth in Austin will be in housing, real estate, video games and clean-tech, just to name a few. “I think consumer confidence is up. I think people are realizing that interest rates ...

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Republican Candidate Vik Vad Announces Bid For Travis County Tax Assessor - Houston Chronicle


Republican Candidate Vik Vad Announces Bid For Travis County Tax Assessor
Houston Chronicle
Travis County voters will have a choice to make this November about who will be collecting their property taxes, managing voter registration and handling motor-vehicle registration. With a storied background in business and real estate, GOP nominee Vik ...

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